Client: Bookit Bookkeeping
Bookit Bookkeeping was ready for a brand refresh and hired me to take care of the words. Working closely with the director, Karen, and the branding agency she’d engaged, I helped build the story around their new logo and their company, using a casual, positive tone the supported their tagline, ‘We feel your success’.
I wrote copy for their: website, A4 flyers, DL flyer, email marketing, and social media.
Client: Good Talent
Good Talent wanted to promote their expertise in PR and crisis management in a more accessible way. I helped them craft blog posts using real-life examples and action points that let their audience implement what they’re reading. More often, their audience would rather work with Good Talent, because of how clearly I help them break down the many facets of PR.
Client: Hardline Wealth
Hardline Wealth wanted their customers to feel like family when they visited the website. I used a warm, conversational tone to create their copy while incorporating mandatory financial lingo to keep them compliant.
Copywriting and Editing
Client: Innovation & Business Skills Australia (IBSA)
Innovation & Business Skills Australia (IBSA) is one of the leading providers of competency-based training material, and now the Skills Service Organisation for the manufacturing industry. I have worked with them to write news items that highlight recent events, updated webpages to reflect current information and edited various reports as they are produced.
Client: Ray White
Industry: Real Estate
Ray White needed copy for a beautiful property that was going to sell for over a million dollars. They wanted to emphasise the heritage of the building (previously a chapel relocated from NSW) as well as the modern renovations in a way that potential buyers could be excited about. They provided all the necessary information and photographs, and using those, I crafted a listing that highlighted the home’s history and features. I curated my adjective use to maintain the right impact.
Client: YPA Wyndham
Industry: Real Estate
YPA Wyndham is one of the bigger real estate brands in the west. Their Wyndham branch wanted to connect with their customers more and approached me for a regular e-newsletter. Each month, I write a feature article piece on a current topic (such as reserve rate, first home buyer’s grant, house sale preparation), as well as edit the listing copy for a recently sold house.
Need copy that clicks?